A watch from TW Steel is often recognizable from a great distance. With the huge size, the tough appearance and an unique design the watches clearly distinguishes itself from the rest. The looks of a TW-Steel designer clock is primarily determined by the considerable size of the cabinet. With cabinet sizes starting at 37 mm and up to 50 millimeters, this watch brand is clearly one of the big boys under the competitors in the market. With the large size for the case, the product became also an element for the latest trends in fashion. But the designers for the brand see the large size as more than a hype. It is an important part of their brand identity.
The watches from this watchmaker became very popular in the Netherlands. In a very short notice the brand was able to establish a prominent place in the watch market. This growing popularity also attracted the attention from the A1GP, the world of motorsport. But this might also have been a result for the ambassadors of the watch brand. The dutch Coronel brothers are very famous in the racing industry. Vey famous in the Netherlands but also liked abroad.
The watchcompany is now an official sponsor for the A1GP and signed a contract to be the official timing partner. As a result for this partnership the collection for the watch models was expanded with special A1GP models. These TW Steel models are unique of its kind but do fit perfectly within the existing collection for the designer brand.
The clock works became very popular due to their characteristic design. But the popularity is also a result for the aggressive marketing and the keen pricing policy. The brand spotted a perfect spot for the pricing for the models. The company expanded fast in their market share. The collection is already sold over more than 25 countries around the world. I think that the popularity for the watch outside of Europe might even have been bigger if the euro was not that strong against the American dollor.
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